Twitter on the Radio

I recently did an interview with CKUT here in Montreal. You can link to the interview here. I appear at the 43 minute mark (approximately). The interview runs for about 12 minutes. I talk about Twitter, about writing and social media, about the changes in writing and The Writer brought about by the immediacy of social media, and the new challenges all creators face in a world where everyone is a creator and everything is free and where everything still requires PR at some level. When does that change?